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Advanced Social Media Strategy and Online Advertising – Settle

April 16, 2015

Meet the trainer

Heather Robinson

Heather Robinson of  Skittish Digital Marketing Consultancy has been marketing businesses and organisations online since 2005. With experience of both B2B and B2C markets, Heather brings her expertise of web design and development, search engine optimisation, Google AdWords and social media marketing. Heather also speaks at national and international conferences and has just published a book for small business owners about the benefits of online advertising. Heather has kindly offered a free copy of her book Essential Online Advertising: Spend Wisely. Get Results for anyone doing both workshops.


The venue is the Royal Oak in the centre of Settle which has a large free car park behind the pub. The morning session will be on Advanced Social Media Strategy between 9.30 and 12.30 and the afternoon session between 2 and 5 pm will cover Online Advertising.

Numbers are limited to a maximum of 12 for each workshop. Course handouts and hot drinks are included in the fees. The Royal Oak will be serving lunches and there are many other food options in the market square for those of you doing both workshops.

There is a £5 discount for booking both workshops (use discount code both) and an additional discount for paid up members of North Craven Networking Group using the code you have been sent.


Advanced Social Media Strategy Workshops 9.30-12.30

Who is it for?

This workshop is aimed at those already comfortable using social media platforms but want to gain a greater understanding of what makes a successful campaign and how they can further improve the effectiveness of their social media efforts.

What you will learn:

  • Writing a Social Media Marketing Plan
    • Goal setting
    • Identifying your target market
    • Getting your message right
    • Identifying the most appropriate social network(s) – where your audience ‘hangout’
    • Defining Effective Tactics
    • Creating an Action Plan

And much more…


Online Advertising  2-5pm

Who is it for?

This workshop is for business owners and marketing professionals who want to utilise paid advertising on Google, Facebook, Twitter and YouTube to increase reach and engagement.

What you will learn:

  • Setting goals and budgets
  • Overview of each advertising platform
  • Targeting options
  • How to optimise your campaigns


None. This session is theory based so you do not require a laptop.




April 16, 2015
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Royal Oak
Settle, + Google Map

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