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Introduction to Search Engine Marketing – Keighley

July 22, 2014 @ 9:30 am - 1:00 pm

Introduction to Search Engine Marketing
Tuesday 22nd July 2014
9:30am – 13:00pm
Venue – Airedale Enterprise Services,
Orchard House,
Aire Valley Business Centre,
Keighley BD21 3BB
Cost £40 + VAT
Workshop delivered by Dr Roger Poultney of Eagle Intermedia Publishing Ltd

This half day workshop explains how the basics of search engine marketing – including search engine optimisation (SEO) and “pay per click” (PPC) advertising for small businesses.
What is covered
The difference between “organic” and “paid” listings
▪ When to use SEO and/or PPC
▪ Keyword research
▪ Basics of “on page” optimisation
▪ Why having good content and suitable links are important for an SEO campaign
▪ How to arrange suitable links
▪ How to avoid search penalties (e.g. Google Panda and Penguin algorithm issues)
▪ How to integrate SEO with social media marketing
▪ How to set up a PPC campaign
▪ How to monitor results
Basic internet usage. Knowledge of HTML is useful, but not essential.
Who should attend:
▪ Small business owners, marketers, business analysts and website designers / developers
To Book a place please contact Eagle Intermedia Publishing Ltd on
0845 6740684 or email
About the Presenter
Dr. Roger Poultney runs Eagle Intermedia Publishing Ltd. – a Bradford based internet marketing consultancy. Since the company’s formation back in 1995 Roger has helped a wide range of businesses in the local area and beyond to achieve results from running effective search engine marketing campaigns.
Roger is also an experienced communicator – and has extensive experience of delivering workshops for various organisations (including Business Link, the Federation of Small Business, Tourism First and Bradford Kickstart etc.) and aims to present technical information to his audience in a clear and easy to understand way..


July 22, 2014
9:30 am - 1:00 pm
Event Category:
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Airedale Enterprise Services
01535 607775


Airedale Enterprise Services
Lawkholme Lane
Keighley, BD21 3BB United Kingdom
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