Get started or get fired up with this full day training session to help you develop a top to bottom marketing action plan. This interactive day is designed to help you review your existing marketing and take it to the next level. Challenging you to think about your business differently and sparking new ideas, the session will cover everything from branding through to networking. An essential and thorough one day introduction to marketing for start-ups and established SMEs.
What to Expect
Part 1 – Where you are now, where do you want to get to, what might affect that?
Market issues, your target audience, considering the competition, setting prices, scope for developing your offering.
Part 2 – A journey through your marketing opportunities
Getting the basics in place – branding, corporate literature and website.
Making a noise – PR, advertising and social media.
Drip feeding – building your database, direct mail, email marketing, telemarketing, SMS messaging, networking, reciprocal marketing, exhibitions, competitions, promotional offers, loyalty schemes.
Joining up the dots – a strategic calendar-led campaign.
What you’ll come away with
In a mix of tutored learning and brainstorming with other course participants, you will come away from this workshop with a guideline action plan for a fully integrated marketing strategy to help take your business forward. You will learn about what factors you need to consider in targeting your marketing communications and the top to bottom of putting them into practice.
Discounted places are available for paid up members of North Craven Networking Group, local charities or those in receipt of benefits – please contact us for more info at firstname.lastname@example.org or phone 07977 040329
More info and booking on Eventbrite