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Online Marketing – Keighley

June 19, 2014 @ 9:30 am - 4:30 pm

Online Marketing Workshops 2014

This workshop is aimed at new and small businesses looking to venture into the world of online marketing for the first time. The day will give an overview of the opportunities available and give you ideas and inspiration to take advantage of those opportunities and move your business forward.

Online MarketingWhat you will learn:

    • Why market your business online?
    • Your website
      • Design
      • Conversion rates (enquiries/sales generated)
      • Usability and accessibility
    • Social Media
      • Benefits
      • Platforms
      • Case studies
      • Dos and Don’ts
    • Email Marketing
      • Benefits
      • Case studies
      • Tools
      • Dos and Don’ts
    • Search Engine Optimisation
      • What is it and how does it work
      • The basics of optimising your website content
      • Building quality links to your site
    • Google AdWords
      • What is it and who should use it
      • How it works
      • The basics of setting up an advertising campaign
    • Google Analytics
      • How to add Analytics to your site
      • Understanding reports
      • A quick tour of the most important reports for your business
      • Set up a monthly email report for your website visitor stats


Cost: £20*

Criteria: Self Employed/Company or Charity with less than 250 employees

To book your place, please call Lynne Henry on 01535 607775 or email

You may also be interested in…

Social Media Workshops 2014
Advanced Social Media Strategy Workshops 2014
E-Marketing Workshops 2014
Practical Marketing & Sales Workshops 2014
Online Marketing Workshops 2014
Blogging with WordPress & Google Analytics Workshops 2014
People Management Workshops 2014
Succession Planning Workshops 2014
Employment Law Workshops 2014

* Workshops are 90% funded by the skills enhancement fund and certain criteria applies, we must have proof if self-employed of a letter issued by HMRC stating your self-employed status or a letter from HMRC with proof of class 2/4 NIC or if a company/charity the company/charity registration number. Up to 2 employees can attend (eligible businesses must employ less than 250 staff and be based within Yorkshire & Humber)
This programme is supported by The Skills Enhancement Fund which is co-financed by the Skills Funding Agency through the European Social Fund.


June 19, 2014
9:30 am - 4:30 pm
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Airedale Enterprise Services
01535 607775


Airedale Enterprise Services
Lawkholme Lane
Keighley, BD21 3BB United Kingdom
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