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Practical Marketing and Sales – Keighley

January 29, 2014

 Course Outline:

Marketing and sales are the backbone of any business but are often misunderstood, approached in the wrong way or not enough time and effort is allocated to ensure the marketing and sales activities are done properly.

This course provides sole traders, Managing Directors of SME’s  or Marketing and Sales employees within larger organisations with a practical approach to preparing and implementing a marketing and sales action plan. Delegates will learn the principles of marketing and sales before moving onto developing a marketing and sales action plan specific to their individual organisations.

Morning session

  • What is marketing and how does it influence sales?
  • Marketing research
  • What business are we in?
  • Structure of a marketing plan
  • Understanding the marketing mix
  • Developing a good plan b…

Afternoon session

  • What is selling – An introduction
  • Target setting
  • Planning – Understanding the importance of 5P’s
  • Making appointments effectively. 7 Stages of the sales process
  • Understanding buyers behaviour
  • Developing a range of closing techniques.
  • Putting it all into practice.

Cost: £25*

Criteria: Self Employed/Company or Charity with less than 250 employees

Upcoming dates… Weds 29th January, Weds 26th February, Weds 12th March

To book your place, please call Lynne Henry on 01535 607775 or email

* Workshops are 90% funded by the skills enhancement fund and certain criteria applies, we must have proof if self-employed of a letter issued by HMRC stating your self-employed status or a letter from HMRC with proof of class 2/4 NIC or if a company/charity the company/charity registration number. Up to 2 employees can attend (eligible businesses must employ less than 250 staff and be based within Yorkshire & Humber)
This programme is supported by The Skills Enhancement Fund which is co-financed by the Skills Funding Agency through the European Social Fund.


January 29, 2014
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Airedale Enterprise Services
01535 607775


Airedale Enterprise Services
Lawkholme Lane
Keighley, BD21 3BB United Kingdom
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