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Practical Marketing and Sales in a Day – Keighley

June 9, 2014

Course Outline:

Marketing and sales are the backbone of any business but are often misunderstood, approached in the wrong way or not enough time and effort is allocated to ensure the marketing and sales activities are done properly.

This course provides sole traders, Managing Directors of SME’s  or Marketing and Sales employees within larger organisations with a practical approach to preparing and implementing a marketing and sales action plan. Delegates will learn the principles of marketing and sales before moving onto developing a marketing and sales action plan specific to their individual organisations.

Practical Marketing & Sales WorkshopMorning session

  • What is marketing and how does it influence sales?
  • Marketing research
  • What business are we in?
  • Structure of a marketing plan
  • Understanding the marketing mix
  • Developing a good plan b…

Afternoon session

  • What is selling – An introduction
  • Target setting
  • Planning – Understanding the importance of 5P’s
  • Making appointments effectively. 7 Stages of the sales process
  • Understanding buyers behaviour
  • Developing a range of closing techniques.
  • Putting it all into practice.

Cost: £25*

Criteria: Self Employed/Company or Charity with less than 250 employees

Organizer

Airedale Enterprise Services
Phone:
01535 607775
Email:
info@airedaleenterprise.org.uk
Website:
http://www.airedaleenterprise.org.uk/social-media-e-marketing-workshops/

Venue

Airedale Enterprise Services
Lawkholme Lane
Keighley, BD21 3BB United Kingdom
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Website:
http://www.airedaleenterprise.org.uk

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