Wednesday 5th November, 13:30-16:30
Cedar Court Hotel, Harrogate
Create Better Website Content Faster: from blogging to online photos and videos.
A fast and action-packed introduction to ‘Content Marketing’ that will give you a new approach to creating online content for your website.
Together we will be exploring techniques used by journalists, photographers, filmmakers and bloggers to learn how to:
– structure your website online content to get more traffic
– develop your own 3-month content plan to use your time wisely
– research what your future customers are interested in from news, updates, useful tips and free downloads
– develop your content creation ‘team’ to create more content in less time
– use the ‘Content Wheel’ technique to create more relevant content faster
– create your content creation toolkit from photos to videos to save time
– write for the web, edit online photos and videos to appeal to your audience
You will leave the workshop with a 3-month content plan, a fully developed toolkit for your content creation, the understanding and confidence to develop your own style of website content to drive more traffic and enquiries.
*ERDF eligibility criteria apply – contact us for further information and to check your eligibility. If you trade B2B you should be able to take part in this project. See http://www.sfny.co.uk/ for more info.